STRONGER WORDS. BETTER CONVERSATIONS. MORE SALES.
Say This, Not That: Sales cover
SAY THIS, NOT THAT.
SALES EDITION

You're One Sentence Away From the Deals You're Losing.

80 word-for-word phrase swaps for cold outreach, discovery, price talks, objections, and the close — the exact lines that turn "let me think about it" into "let's do it."

  • ✓Kill the 10 phrases that make prospects ghost you — and what to say instead, word for word
  • ✓The price-delivery lines that end the haggle before it starts
  • ✓Objection responses that turn "too expensive" and "send me info" into booked next steps
For salespeople, closers, and business owners who sell — at any level.
Instant download • $27 $7 today
GET THE BOOK — $7 →

Here's the Idea — Straight From the Book

Every page works the same way: the phrase that's quietly costing you on the left, the phrase that wins on the right, and one line on why it works so you can invent your own.

✗ DON'T SAY
SAY THIS ✓
"We have great service."
"We solve problems and make it easy."
"Our prices are affordable."
"You'll get the best value and zero surprises."
"Let me know if you're interested."
"What's the best way to help you move forward?"

80 swaps like these — organized around the exact moments that decide the outcome.

What's Inside Sales

10 chapters. 80 word-for-word swaps. 25 pages you'll keep open next to you — not a book you read once and shelf.

01First Contact & Cold Outreach

You have one sentence to prove you're not spam. These swaps kill the salesy stink and earn the next 30 seconds.

02Opening the Conversation

The first two minutes set the frame for everything. Open like a peer with a plan — not a vendor with a pitch.

03Discovery & Asking Questions

Deals are won in discovery, not the demo. The right questions make prospects sell themselves.

04Building Trust & Credibility

People buy from people they believe. These swaps trade hype for the kind of honesty that closes.

05Presenting Value

Features tell. Outcomes sell. Translate everything you offer into what it does for them.

06Talking Price

Price is only scary when the seller sounds scared. Deliver it with a straight spine and no apology.

07Handling Objections

An objection isn't a wall — it's a question wearing armor. These swaps take the armor off without a fight.

08Following Up

Most deals die in silence, not rejection. Follow-ups that add value get answered — nags get archived.

09Closing the Deal

Closing isn't a trick — it's a clear next step offered with confidence. Ask like the deal makes sense, because it does.

10After the Sale & Referrals

The close isn't the finish line — it's the audition for the next deal. These swaps turn customers into your sales force.

One Book Fixes a Conversation.
The Library Fixes the Business.

The words that lose deals also lose leads, hires, customers, and followers — the same weak phrases show up everywhere. That's why Say This, Not That is a series: 15 books, 1,200 swaps, one system. Grab just the one that brought you here, or check any others you want — they're $7 each today.

YOUR PICK ✓ Sales
Sales
80 swaps • $7
✓ Scroll-Stopping Hooks
Scroll-Stopping Hooks
80 swaps • $7
✓ Closing
Closing
80 swaps • $7
✓ Facebook Ads
Facebook Ads
80 swaps • $7
✓ Marketing
Marketing
80 swaps • $7
✓ Copywriting
Copywriting
80 swaps • $7
✓ Email Marketing
Email Marketing
80 swaps • $7
✓ Leadership
Leadership
80 swaps • $7
✓ Customer Service
Customer Service
80 swaps • $7
✓ Recruiting
Recruiting
80 swaps • $7
✓ Negotiation
Negotiation
80 swaps • $7
✓ AI Prompting
AI Prompting
80 swaps • $7
✓ Texting & DMs
Texting & DMs
80 swaps • $7
✓ Video Scripts
Video Scripts
80 swaps • $7
✓ Personal Branding
Personal Branding
80 swaps • $7

Your Order

Tap any book to add it — $7 each.
Total$7
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The "Use It On One Real Conversation" Guarantee

Steal any swap from any book and use it on one real conversation — a sales call, a text, an ad, an email. If you don't see the difference, email us within 30 days and we'll refund every cent. Keep the books. That's the whole policy.

What exactly do I get?

Instant-download PDFs. Each book is 25 pages: 80 word-for-word phrase swaps organized into 10 chapters, each with a short "why it works" so the principle sticks. Read one chapter at lunch; use it the same afternoon.

Is this beginner stuff or advanced?

Both, because it's not theory — it's the exact words. Beginners steal the green column word for word. Veterans read the "why" lines and sharpen phrases they've used for years.

How is this different from a $200 course?

A course explains. These books hand you the sentence. No modules, no videos, no homework — you can be using swap #1 within four minutes of buying.

Why only $7?

Because the books are the introduction, not the business. We'd rather earn your trust at $7 than convince you at $200.

What if I buy one and want the rest later?

You'll get a chance to complete the set at a discount right after checkout — that's the best price they're ever offered at.